As businesses find themselves having to continuously adapt to changing consumer behaviors and expectations in light of the pandemic, it’s more important than ever that virtual meetings, marketing, and sales work together to optimize the customer experience.
Your event should provide attendees with actionable experiences that boost customer loyalty and enhance revenue opportunities through greater collaboration.
DO YOU AGREE with this secret from the “The Seven Secrets of Successful Virtual Meetings”?
Instead of spending the whole of your virtual meeting showing presentations (which is likely to take a long time and risk losing engagement), share the presentation on a discussion forum and ask for comments before your meeting.
Then you can use the virtual meeting to focus on questions that people have raised and areas of interest.
When live events return, companies will wrestle with how to balance the need for in-person face-to-face interactions with the exceptional value of digital's reach. Events will take on a new form, where live & virtual are blended in a hybrid experience.
Where do the two meet and where do they each go their own way is a subject of discussion. I am excited to be at the forefront of this evolution in meetings and know their value will increase exponentially. New techniques and tools will be created to maximize communication and growing analytics will help us target content like never before.
TIP: Integrate your meeting technology with those utilized for your sales and marketing. There is so much great data that can be collected from virtual meeting attendees: Sessions viewed, content downloaded, poll responses, breakouts chosen, even the chatbox.
If sales and marketing technologies are connected, they can leverage their outreach to customize information in real-time.
When you hire a freelance planner or onsite manager with an Event Management Advanced Certification from Cvent, you know that you are getting a professional that can support the success of your meeting. In earning this certification, these professionals have proved their proficiency in building and managing any registration program via the Cvent system.
Have your freelance planner show you their badge! These badged professionals bring not only the knowledge and ability to create and manage registration programs utilizing the Cvent platform, they can do it quickly and efficiently. Saving you and your meeting time and money.