Whether in-person or online, the event experience still needs to feel personal — perhaps now more than ever.
The power of getting face-to-face with your prospects is irreplaceable, but thankfully virtual meetings provide no shortage of ways that you can still create dynamic connections with your most important prospects and customers.
When live events return, companies will wrestle with how to balance the need for in-person face-to-face interactions with the exceptional value of digital's reach.
Events will take on a new form, where live & virtual are blended in a hybrid experience. Where do the two meet and where do they each go their own way is a subject of discussion.
Let’s integrate your meeting technology with those utilized for your sales and marketing efforts. There is a tremendous amount of valuable data that can be collected from virtual meeting attendees: Sessions viewed, content downloaded, poll responses, breakouts chosen, even the chatbox dialog. If sales and marketing technologies are connected, they can leverage their outreach to customize the information in real-time.
Virtual Meetings have been proven to be successful by reaching audiences wherever they are. No longer are they bound to a convention hall or tradeshow floor. In addition, the information generated by attendee interaction in a virtual meeting can provide "real-time" data that can accelerate follow-up sales & marketing efforts.
With a Virtual Meeting, attendees no longer need to be physically present in order to interact. Virtual or remote participation can provide a more meaningful and richer experience owing to the many features offered in current Virtual Meeting software platforms. Attendees can connect in real-time from their desktops or mobile devices from anywhere in the world and interact with colleagues through presentations and programming that are streamed with audio, slides, and live video.
Virtual meeting technology has advanced to a point where it can duplicate many, if not all facets of a physical meeting. All of the key components that a sponsor relies on to advance their message can be found in a virtual meeting. General sessions, product demos, staffed expo booths, and networking opportunities still occur, just in a virtual format. Sponsorship and branding still remain a key element in a virtual meeting.